Words that do more...
Not all sentences are created equal.
Some are rooted in strategy.
Here's how I work with small and independent businesses to create compelling messaging that aligns with their audience, goals and brand...
The AH&Co. Services Suite
| Copywriting & Communications
| Brand Audits
| Branding & Marketing Consulting
Copywriting & Communications
A writer by talent, a strategist by experience.
Words have the power to evoke emotions, influence decisions, and invite people into your brand's world.
The problem for independent business owners is taking the time to find those words, and transform them into something that resonates, captivates and converts.
Over 15+ years in branding and marketing across a vast span of industries, I've written hundreds of pieces of content across every marketing media that counts.
The common threads?
A story to tell, a brand to strategically position, and a commercial goal to achieve.
Let's work together to produce your best:
Web pages | Blogs | Email newsletters | Substacks | Articles | Brochures | Promotional email sequences | Social media posts | E-books | Guides | Event materials and promotions | Landing pages | Advertisements | Editorial | LinkedIn articles | Press releases | Launch packs | Membership packs | Local and national editorial
The Known Package
Authoritative content that gets your business known.
Known is a strategic content package for businesses that are clear on what they want to be known for, but need help getting found, understood and positioned as an authority in their space.
Known translates your expertise into original, long-form written content rooted in your brand, your audience’s interests, the subject areas you want to own, and your commercial goals.
This highly researched and, crucially, human-written thought-leadership content is delivered as a comprehensive article, which is then broken down and repurposed into a rich suite of digital and offline assets.
Why? So that you can create consistent messaging, appear for all the right keywords, build authority in the areas you want to be known for, and develop a deep trust in your audience.
The Known package creates a central hub from which your business can derive content for:
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Blogs
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Social media posts
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LinkedIn articles
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Web pages/pillar pages
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E-books and downloadables
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Editorial submissions and PR
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Advertisements/Advertorials
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Presentations and webinars
Brand Audits
Is everything within your brand pointing in the right direction?
An AH&Co. brand audit follows the proprietary FLARE™ framework to explore your brand's foundations, language, aesthetic, resonance and experience to uncover the gaps and create direction.
We begin with a 60 minute call, after which I'll produce a steering document highlighting what's working, what can be improved and, most importantly, how you can go about improving it.
All with the aim of helping your business glide into its next phase of success with a strong, cohesive brand that conveys the trust your business deserves.
Branding & Marketing Consulting
A fresh perspective through an experienced lens.
If you feel stuck, stale or confused about the direction you should take with any aspect of your branding or marketing, or need some help with planning, these sessions offer a fresh perspective and actionable insights.
These "troubleshooting" style consultations offer 60 minutes of sound boarding and constructive feedback, tapping into the full depth of my 15 years of experience in building brands and delivering highly effective marketing messages and campaigns.
Clients leave feeling more inspired, motivated and, importantly, clear.
These sessions can be booked as individual sessions or as a block.
A little about how I work...
It's all about you
My approach centres around you and your business. How you work, who you serve, what your vision is, what your goals are and what you want to be known for.
Strategically authentic
Strategy and authenticity are not mutually exclusive. I dive into your business to understand the strategy behind the brand, so that every communication authentically represents what it is you want to be known for.
Flexible
Some clients are looking for a complete messaging framework, communications plan and execution. Others just want a couple of email newsletters or a blog.
Packages are bespoke to your business and can be tailored to your budget.
There's no right way to work with me - only what's right for you and your brand.
Where to start
I always start with a complimentary exploration call to understand your brand's needs.
From there I'll create a bespoke proposal which usually begins with some light-touch foundational brand strategy work so we have a clear North star. Then we'll book in our sessions and I'll develop your messaging and communications where required, with regular check-ins and approval checkpoints.
Marketing and communications have a significant impact on business revenue, and your business deserves to succeed.